Japanese game stocks have dropped following the announcement of major tariffs on trade to the US.
US president Donald Trump imposed wide-reaching trade tariffs last week, with some of the highest levies targeting countries which also happen to be critical centres of video games hardware manufacturing.
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We are now seeing some of the impact these tariffs will have on companies. As shared by industry analyst Dr Serkan Toto, on Monday morning at 10am Japan time, Nintendo’s stock was down by 7.35 percent. Meanwhile, Sony has seen a drop of 10.16 percent, Bandai Namco -7.03 percent, Konami -3.93 percent, Sega -6.57 percent, Koei Tecmo -5.83 percent, Capcom -7.13 percent, and Square Enix -5.23 percent.
“The mobile game companies do even worse,” Toto wrote on social media.
Earlier this month, Entertainment Software Association (ESA) senior vice president Aubrey Quinn said these tariffs will “have a real and detrimental impact” on the video games industry. Quinn’s comment follows on from industry analyst Daniel Ahmad’s own, where the Niko Partners director of research and insights said: